Garfield Orders Chaos
Bob Garfield's excellent April 04, 2005 Advertising Age primer 'The Chaos Scenario' (registration required / QuickFIND AAQ48M) has traction-o-plenty.
The article details media's 'New World Order', peaks and pokes at the future, and creates an opinion buzz strong enough to make Jolt Cola jealous.
A statistic that should not be slid over is contained in paragraph twenty-two....
'A 2000 Veronis Suhler Stevenson survey showed that Americans devoted an average of 866 hours to broadcast TV annually and 107 to the Internet, a ratio of 8:1. The projection for 2005 had the TV/Internet ration of 785 hours to 200, or just under 4:1.'
Some simple math shows combined TV/Internet viewing increased 12 hours from 973 hours in 2000, to a projected 985 hours in 2005. Suggesting, even if opinions about how are varied, there is more opportunity to aggregate an increasingly fragmented customer base.