A Very Effective Sales Letter - May 15, 2005
The following letter arrived at our offices July, 2004.
Think it funny or sad, what follows is real.
The Dallas Morning News
Communications Center, Recruitment Department
P.O. Box 655237
Dallas, Texas 75265
Telephone: 214-977-7877, Fax: 214-977-8002
Email: spowers@dallasnews.com
July 13, 2004
Attention: Human Resource Manager or Recruiting
Dear Advertiser:
The purpose of this letter is that I wanted to introduce myself with reference to your recruitment and retail advertising needs here @The Dallas Morning News. We do want to take this time to thank you for your past business & look forward to assisting you in the future.
With reference to recruiting, I wanted to make you aware of a product now available for our advertisers, "Job Spots". This is a "tri-combo" publication whereby you can place your ad and appear in three (3) publications: Quick, our daily publication that contains national & local news, entertainment, business, classified, sports & more...designed for the 18-36 yr. range designed for active people on the "go", also ALDia, our Hispanic daily publication, great way to attract bilinguals, and "Working Smart", our complimentary recruiting publication for job seekers at a "highly economical dicounted frequency rate".
Also, just to give you a brief update for upcoming events/options: If you do internet recruiting, and you are exhausted in all the time spent sifting through all those out-of-state resumes, we do have a few promos of which are running at our local career site, recruiting events i.e. "Diversity Job Fair" July 28th, Healthcare Job Fair, July 14th, and "Career Conference", Sept. 8th (highly economical-early registration deadline: Before July 5th), JobCenter TV, our multi-media package via PAX, Special Sections, and more!
If you are not currently working with an assigned rep, feel free to contact me at 214.977.7877 or email: spowers@dallasnews.com; fax: 214.977.8002, should you need to place an ad or if you are seeking additional information. I would be most happy to accommodate you. As cordially, I kindly remain
Respectfully,
Sandie Powers
Ms. Sandie W. Powers
Account ExecutiveEnc.
Wow.
A copy of the document is available here.
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By Matthew Manna on May 15, 2005 06:00 AM to the Sculpture category.
The Role Of A Business Leader - May 12, 2005
One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then said the cat, it doesn't matter.
Lewis Carroll
Bob and I are frequently consulted by business leaders who have come to a fork in the road. The decision of which road to take is simpler than Alice's because a business leaders role is a known quantity.
A business leaders role is to ensure the economic performance of their company.
There are three opposing forces that must be navigated along the road of economic performance. One is the shareholder base that wants stock value, another is the market base that demands lower cost/greater value over time, and the third is the employee base that demands more resources over time.
This then is the role of a business leader; to ensure economic performance while negotiating the opposing forces of shareholder base, market base, and employee base.
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Permalink
By Matthew Manna on May 12, 2005 12:40 PM to the General Business category.