An Unusual Mind Ghost Story

Successful marketers like children are Unusual Mind practitioners.

Marketers use their unusual minds to create, communicate and carry out successful ventures.

It's what allowed Howard Schultz to think of an Italian espresso bar as a source of human connection rather than a source of coffee.

It's what allowed George Ballas to envision a Weed Eater while looking at the spinning bristles of an automatic car wash.

Children use their unusual minds to make sense of their surroundings.

The sense children make is concomitant with what the world presents. This is a lovely literacy rooted in experience, not academic fulfillment.

Last October my niece was drawing something green.

I asked, "Madeline what are you drawing?"

"A ghost" she said.

I said, (and I should have known better), "That's nice but how do you know what ghosts look like?"

She pointed at her drawing and said, "They look like this."

Wonderful stuff!

By Matthew Manna on April 8, 2007.

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