Broadcasting

All organizations have two communications protocols. One for giving direction and one for seeking direction.

A hierarchy is the perfect communications protocol for giving direction. It's like a quarterback in a huddle calling a play: "We're running this play on this snap count. Now everybody go do your job."

But calling plays is not the same as knowing what plays to call. Knowing what plays to call is a job for the communications protocal called Broadcasting ... as this Manna Nosh demonstrates.

Document Number: 006BAE2C.
Media Link: Broadcasting.
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Technorati tags: Broadcasting, Manna Nosh.

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By Matthew Manna on December 8, 2007 12:22 PM to the Manna Nosh category.

Happy Birthday Weed Eater

Happy Birthday Weed Eater!

This is the 35'th spring that has sprung since you made lawn care easier for all of us.

The Weed Eater was invented by George Ballas, a real estate agent living in Houston, Texas.

Ballas got the idea in the late 1960's while watching the spinning brushes of a car wash. In 1971 Ballas tied some fishing line to a popcorn can, bolted the can to a lawn edger, and presto ... the first Weed Eater was born. Eventually Ballas and a machinist friend refined the machine into a saleable product. Ballas started the Weed Eater company in 1972.

The Weed Eater story fully demonstrates the hubris of the phrase, "If it ain't broke, don't fix it!"

Before the Weed Eater, companies were fixated on blade trimmers. Each year a feature was added: a motor, wheels, a full height extension handle, etc... And they all worked; they weren't broke.

No company managed to think, "Maybe we ought to stop thinking about better trimmers and start thinking about better ways to cut grass."

In order for that to have happened companies had to be willing to believe their blade trimmers were broken, even though they did exactly what they were designed to do. It takes an Unusual Mind to think like that - especially when big dollars are at stake.

Thank you George Ballas for giving us 35 years of easy trimming and a great example of why things that ain't broke should be fixed.

Document Number: 0064168E.
Media Link: Weed Eater.
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Technorati tags: George Ballas, Manna Nosh, Unusual Mind, Weed Eater.

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By Matthew Manna on May 1, 2007 10:03 AM to the Manna Nosh category.

Tennis Anyone

All organizations have exactly the same resources with which to succeed: time, talent, and money. Success is not determined by quantity of resources. It is determined by how resources are used.

This Manna Nosh presents a classic quiz that illustrates the point.

Document Number: 00512F21.

Media Link: Tennis Anyone.

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By Matthew Manna on November 22, 2006 05:50 PM to the Manna Nosh category.

Pushing The Pull

Pushing The Pull details the behavior financial institutions must adopt to remain germane in the changing financial services market.

Pushing The Pull began in 1997 as a live presentation. It was given to sundry financial institutions between the years 1997 and 2003.

In 2001 a DVD version was created. The DVD was given to attendants of the live presentation and to requesting parties not able to attend a live presentation.

Document Number: 005AE6E1.

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By Matthew Manna on January 4, 2006 01:13 PM to the Manna Nosh category.

None Of Us Is As Smart As All Of Us

From the practice of Broadcasting comes this Manna Nosh which clarifies managements role in the decision making process.

Document Number: XXXX.

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By Matthew Manna on November 12, 2005 10:17 AM to the Manna Nosh category.

Insist On Candor

Truth is the indispensable quality of all business communication.

Good news takes care of itself but bad news requires attention which is why giving voice to bad news is the subject of todays Manna Nosh.

Document Number: XXXX.

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By Matthew Manna on November 8, 2005 01:49 PM to the Manna Nosh category.