Broadcasting

All organizations have two communications protocols. One for giving direction and one for seeking direction.

A hierarchy is the perfect communications protocol for giving direction. It's like a quarterback in a huddle calling a play: "We're running this play on this snap count. Now everybody go do your job."

But calling plays is not the same as knowing what plays to call. Knowing what plays to call is a job for the communications protocal called Broadcasting ... as this Manna Nosh demonstrates.

Document Number: 006BAE2C.
Media Link: Broadcasting.
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By Matthew Manna on December 8, 2007 to the Manna Nosh category.
 

Convergence Vs. Functionality

Convergence is a measure of the partition(s) our minds create to help make sense of the stuff around us.

Functionality is a technical statement of what the stuff around us does.

The only dogmatic prescription apposite to convergence is: At any point in time stuff either functions in accordance with how we have partitioned our minds (that's good), or stuff doesn't (that's bad).

Many years ago Bob was at a club listening to Miles Davis. The stuff coming from Miles and his band was not the stuff Bob recognized as jazz. Between tunes Bob asked, "What's that you're playing Miles? It sounds different." Miles answered, "Times change man."

Miles was right (about change not music) times do change. We take note of change that strikes a Responsive Chord. We tune out dissonant change.

When typing became known as word processing Wang became successful. When word processing became known as something you did with a computer Wang became obsolete.

Functionally the Wang word processor was a computer; technically superior to the offerings from Apple and IBM. Unfortunately in the minds of customers Wang meant ONLY word processing. "Times changed man", but Wang didn't. They were behind the convergence curve even though they were in front technically.

Times change when the partitions in our mind change. Predicting and parlaying with changes in convergence is called success. Confusing a change in functionality for a change in convergence is called failure.

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By Matthew Manna on June 29, 2007 to the Broadcasting category.
 

 

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